Have you noticed that the privacy rules are changing? Companies like Google and Amazon don’t want to know what music or book you bought yesterday. They want to know what you will buy tomorrow! And they want to get it delivered to you today.
“Here’s what’s going on: There’s a movement underway to enable businesses to not only better recognize customer needs, but to anticipate them, ideally before they’ve been consciously acknowledged by customers themselves. Achieving this goal requires not just better Big Data crunching of online behaviors (or things like offline listening habits, brick & mortar shopping checkouts, and every inch of geophysical movement), but actually knowing enough private stuff to channel it via the feedback loops of sponsored content and search results.” – Forbes article on internet privacy – May 28, 2014.